Trade & wholesale portal
Registration and approval, tiered trade pricing, order history and a customer dashboard — a second, private website behind a login.
Industries we build for
A plumber and a law firm need different websites.
Not different colours — different structure. An emergency plumber is won on a phone in ninety seconds. A law firm is chosen after a week of quiet reading. A builder is judged on a portfolio. Building all three from the same template is how agencies produce sites that look fine and do nothing.
Trades
Trades we build for
Supply & wholesale
Supply & wholesale we build for
Professional services
Professional services we build for
Care & community
Care & community we build for
The menu
What we can actually build or run
Each industry page picks six of these and explains what they mean for that trade. Anything marked quoted is custom software or automation, priced on top of the monthly plan.
Build
Job management sync
Enquiries land in ServiceM8, simPRO, AroFlo or Fergus as a job, instead of an email somebody re-types at 7pm. Only software that publishes an API gets named here.
CRM sync
Every lead into Zoho, HubSpot, Salesforce or Pipedrive with its source attached, so you can see which marketing produced which sale.
Online booking
Real appointment booking through Cal.com, Calendly or straight into your own system — not a form that promises a callback.
Instant quote calculator
An indicative price on the spot from the details a customer can supply themselves. Converts better than a callback and filters out the jobs that were never viable.
Client project portal
Stage progress, photos, documents, variations and approvals in one place the client can check at 9pm instead of ringing you.
Photo-upload intake
The customer photographs the problem and uploads it with the enquiry, so you can triage before spending half a day driving.
Recurring billing & agreements
Service agreements and maintenance contracts that renew, bill and schedule themselves — the difference between one-off jobs and predictable income.
Rostering & dispatch board
Who is where, what is next, and which jobs are unassigned — for a business that has outgrown a diary and a group chat.
Document & certificate generation
Inspection reports, engagement letters, quotes and job records produced from the job data instead of retyped into a template. Statutory certificates that a regulator issues — an electrical COES, for instance — stay with the licensed worker and their lodgement system.
Structured before-and-after gallery
Finished work organised by job type and suburb, so a visitor can find a project like theirs. In visual trades this is the part that sells.
Accessibility build (WCAG)
Contrast, text sizing, keyboard navigation, real alternative text, screen-reader-compatible forms and plain language — built in, not audited in afterwards.
Live stock & product availability
What is actually on the floor right now, priced for the customer looking at it. Stops the phone call that starts "do you have…".
Intake & triage forms
Structured enquiries that capture what you need to accept or decline the work — matter type, funding, urgency, the other side's name — so what reaches you is a triaged list.
Recall & reminder system
The six-month check-up, the annual service, the quarterly treatment. Recurring revenue you already earned, asked for automatically.
Automate
AI call receptionist
Answers when you cannot, works out how urgent it is, takes the address and the fault, and messages you the details. Voicemail loses the job.
AI chatbot on the site
Trained on your business, answering common questions around the clock. Basic version free on every plan; lead capture and integrations are quoted.
Automated quote follow-up
A quote sitting unanswered for four days triggers a polite nudge, with Zapier, n8n or Make. Usually the cheapest win a quoting business can buy.
Review generation
A repeatable ask built into job completion, rather than remembering. Review count and recency are among the strongest local ranking factors you control.
Search
Service-area page architecture
Real pages for the suburbs you actually drive to, built to be useful rather than spun — the difference between local coverage and a doorway penalty.
Call tracking & attribution
Which search, which ad and which page produced which phone call. Without it you are optimising a business that runs on calls using data that only counts forms.
Won-job conversion import
Feed the jobs you actually won back into Google Ads, so it optimises for revenue instead of clicks. Almost nobody at this end of the market does it.
Negative keywords & wasted spend
The "free", "DIY", "course" and "salary" traffic that quietly eats a small ad budget, excluded before it costs you.
Seasonal bid scheduling
For a trade whose year arrives in a few weeks, spend that rises with the weather and falls when nobody is searching.
If your trade is not listed
The method does not change.
These are the industries where the search research showed enough demand to be worth a page of its own. If you are not on the list, it means we have not done the keyword work for your trade yet — not that we cannot build for it. That research is the first thing we do on any project anyway.
Works well with
Website Design
What goes into every build, whatever the industry — designed, written, hosted and updated for you.
Learn more →SEO
The keyword research that decides which of these pages are worth building for your business.
Learn more →Software & Dashboards
Job systems, portals, quote pipelines and dashboards — the parts quoted on top of the plan.
Learn more →Get started
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