One category and three photos
The profile exists, and that's about it. No services listed, no products, no posts since it was created. Google ranks on completeness, and an unmanaged listing quietly loses to a managed one.
Google Business Profile management
Own the map pack in your suburb.
For a business that serves a local area, the three listings in the map box are worth more than page one of the normal results. We set your profile up properly, fill in everything most people skip, and keep it active every month.
Managed monthlyReviews handledIncluded with SEO
Why most profiles underperform
Rarely because the business is worse. Usually because the listing is thinner.
Your competitor is in the box, you're not
Three listings sit above the normal results and take most of the taps. On a phone, that box is very often the entire search — nobody scrolls past it.
Reviews nobody asked for
Reviews are one of the strongest factors you actually control, and most businesses have no repeatable way to ask. So the count sits at four while the competition sits at ninety.
Worth being blunt about
On a phone, the map box often is the search.
Someone searching for a service near them gets a map and three businesses before anything else. Most people tap one of those three and never scroll. Which means for a local business, a well-managed profile can be worth more than everything else on this website combined — and it's the cheapest thing on the list to fix.
What's included
The completeness work nobody else does
Set up properly
- Profile claimed and verified
- Primary and secondary categories chosen deliberately
- Service area or shopfront address configured
- Hours, attributes and description written
- Website and booking links wired up
Filled out
- Every service listed with its own description
- Products added with prices where they help
- Photos added regularly, not once
- Posts published so the profile stays active
- Questions seeded and answered
Reviews
- A repeatable way to ask, built into handover
- Every review replied to — reply text is indexed
- Negative reviews handled properly, not ignored
- Review volume tracked month to month
Reported
- Search terms people actually used to find you
- Calls, direction requests and website taps
- Map pack position for your key terms
- What changed, and what we're doing next
How we run it
Claimed, filled, kept alive, reported
A profile is not a set-up task. Google rewards the ones that are still being worked on.
01
Claim and audit
We take stock of what's there — or create it from scratch — and fix what's actively wrong before adding anything new.
02
Fill it out
Categories, services, products, description, photos, hours, attributes. The unglamorous completeness work that most profiles never get.
03
Keep it alive
Posts, new photos, answered questions and replied-to reviews, every month. An active profile outranks a dormant one.
04
Report and adjust
What people searched, what they tapped, where you ranked. Then we change what isn't working.
FAQs
Google Business Profile questions, answered
It's the listing that appears in Google Maps and in the box of three local results above the normal search results. For a business that serves a local area, it is often worth more than your website's organic ranking — it's what people tap when they search on a phone.
Having one and having it working are different things. Most profiles we see have one category, no services listed, no products, three photos and no posts. Google ranks on completeness and activity, and an unmanaged profile quietly loses to a managed one.
Categories and services kept correct, products and prices listed, photos added regularly, posts published, questions answered, reviews replied to, and the insights reviewed each month so we know what people are actually searching to find you.
Yes — Google Business Profile set-up and ongoing management is part of the SEO plan and the Google Ads plan. It isn't sold separately, because on its own it's half a strategy.
Faster than organic SEO, usually. Profile changes can move things within weeks, though competitive suburbs and categories take longer and depend heavily on reviews.
They're one of the strongest factors you control. We'll set up a repeatable way to ask, and we reply to every review — reply text is indexed too.
You can run a service-area profile instead, where you list the suburbs you serve rather than a shopfront. We'll set it up that way if you'd rather not publish an address.
Works well with
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