Tracking that was never set up
If Google can't tell which clicks became customers, it optimises for the wrong ones. We've never audited an account where this was fully right.
Google Ads management
Google Ads that produce phone calls, not click reports.
Most small business ad accounts measure the wrong thing, or nothing at all. We set the tracking up properly first, then build campaigns judged on one number: what a customer actually costs you.
Flat fee, not % of spendYou own the accountWebsite + SEO included
Where the money actually goes
Three failures account for most wasted ad spend in small business accounts.
Paying for the wrong searches
Without a negative keyword list you're funding clicks from people looking for “free”, “jobs”, “DIY” — and your competitors' brand names.
A great ad pointing at a bad page
The landing page is half the job. A perfect campaign sending traffic to a slow, unfocused page still loses.
We measure before we spend
Every quote, every signup, counted.
For Square Flooring we wired Google Analytics and Tag Manager to fire an event on every quote request and every trade registration — so the ad spend and the SEO could both be judged on jobs won, not traffic. That's the first thing we do, on every account.
What's included
Managed properly, reported plainly
Every month
- Search terms reviewed, negative keywords added
- Ad copy tested — at least two variants per ad group
- Bid strategy and budget pacing
- Landing page conversion review
- Competitor monitoring
- A one-page report, and a call to walk you through it
Tracking, set up first
- Conversion actions in Google Ads
- GA4 events for every form and enquiry
- Event tracking on quote requests
- Event tracking on registrations and signups
- Call tracking where it makes sense
- Verified working before we spend a dollar
How we charge
No percentage of your ad spend
Agencies paid a share of your budget have one obvious incentive. We don't have it.
01
A flat management fee
Our fee does not rise when your ad budget rises.
02
Your account, your name
The Ads account is yours. If you leave after twelve months we hand it over with the full history — the data is worth as much as the campaigns.
03
Ad spend stays yours
Your budget goes directly to Google from your own account. We never hold it, and you can see every dollar of it.
Worth thinking about
Your ads generate calls. Who answers them at 6pm?
Paying for a click and then missing the call is the most expensive thing a small business does. Every plan includes a free AI chatbot that answers questions around the clock — and if the phone is where your leads come from, an AI receptionist can answer, qualify and book the job while you're on site.
See AI Call Receptionist →FAQs
Google Ads questions, answered
Google Ads is bundled into the $790/month plan along with the website and SEO. There's no separate management fee and it isn't a percentage of your spend — so we have no incentive to talk you into a bigger budget.
No. Your ad spend goes directly to Google, from your own account, and it stays your budget. The $790 covers the website, the SEO and managing the campaigns.
Yes. It's in your name, and after 12 months if you'd rather run it yourself or move on, we hand it over with the history intact.
Ads can produce enquiries within days of going live. Getting the cost per lead down takes a few weeks of search-term and negative-keyword work.
Because if Google can't tell which clicks became customers, it optimises for the wrong ones. We set up event tracking on every form, quote request and registration first — we did exactly that for Square Flooring — so the spend is judged on jobs, not clicks.
If you need enquiries this month, ads. If you're building for the long term, SEO. Most businesses are best doing both, which is why they're in one plan.
Yes. We'll audit what's there, keep what's working and rebuild what isn't.
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