Free ConsultMost electrical work starts as an urgent search on a phone. Someone has no power, a tripped safety switch, or a compliance deadline. They tap the first two or three results, and whoever picks up gets the job. Everything we build for an electrician is aimed at that moment.
Three things we see on nearly every site in this industry. None of them are about how the site looks.
Nobody researches an electrician when the power is out. They search, they look at the three businesses in the map box, and they call. If your Google Business Profile is thin or unverified, you are not in that box, and the job was never yours to lose.
Switchboard upgrades, rewires, EV chargers, safety switches, data cabling and emergency callouts are six different searches with six different intents. A single page that mentions all of them ranks for none of them properly.
You cannot answer the phone with your hands in a meter box. The caller does not leave a message — they call the next electrician. That is the most expensive thing on this page, and it is not a website problem.
Worth being blunt about
A customer searching for a kitchen renovation will read three pages and think about it for a fortnight. A customer with no power reads nothing. The phone number has to be the first thing on the screen, the site has to load on a bad mobile connection outside, and somebody — or something — has to answer. Design that ignores this is design that costs you callouts.
What we'd build
Six of the things we build or run, chosen for this industry. Each says whether it is in the monthly plan or quoted on top — custom software is software, not pages. Plans and prices are on the pricing page.
An AI receptionist takes the call, works out whether it is an emergency or a quote, gets the address and the fault, and texts you. You cannot answer a phone on a ladder, and the caller will not leave a message — they ring the next electrician.
The form captures job type, suburb and urgency and lands in ServiceM8, simPRO, AroFlo or Fergus as a job — each of those publishes an API we can work against. What it can actually push depends on your plan and setup, so we check before quoting.
To be clear about what we cannot do: in Victoria a Certificate of Electrical Safety is purchased and lodged through ESVConnect by the licensed worker, and no website can issue one. What we can build is everything around it — the job record, test results, photos and the customer-facing summary, searchable later, instead of a photo of a carbon copy on someone's phone.
Emergency electrical is decided by proximity. Service-area pages that say something true about working in that suburb, rather than the same page with the name swapped, which Google now penalises.
Your business runs on phone calls, so measuring only form submissions measures almost nothing. Call tracking ties the call back to the search, the ad and the page that caused it.
Quotes, EV charger installs and switchboard upgrades can be booked through Cal.com or Calendly at 9pm, when the customer is actually thinking about it.
A basic AI chatbot trained on your business, answering common customer questions on your site around the clock. We build it, train it and connect it free with every plan — AI message usage is billed separately.
Anything beyond basic question answering — lead capture and qualification, a large knowledge base, appointment booking, or connecting to your CRM and other systems — is quoted per project.
The signature build
EV charger installation is the best-paid domestic electrical work going and the most tedious to quote, because half the answer depends on things the customer can tell you themselves.
Switchboard age and available space, single or three phase, distance from board to parking, whether the meter box is inside or out.
Two photographs — the switchboard and the parking spot — settle most of what a site visit would have told you.
A band rather than a fixed number, with what would move it. People who get a range enquire; people who get "we'll call you" go elsewhere.
By the time you read it, it is a job with an address, photos and a rough scope attached.
Getting it right
Cheap to display, quietly decisive, and missing from most electrical websites.
Your existing tools
Every tool listed here publishes a developer API, which is why it is listed — we checked. That is not the same as a connection already built: what can be pushed depends on your plan and setup, so we scope it before quoting. Where your software has no API, we say so rather than quote around it.
What your customers type
These are the kinds of phrases people use when they need a electrician. Which of them are worth chasing depends on volume, difficulty and what the work is worth to you — that is what the keyword research settles before we write a word, and it is the first thing we do on any project.
Most electricians run something like ServiceM8, simPRO, Fergus or AroFlo. Where that software publishes an API we can feed it directly; where it does not, the enquiry still arrives as structured data rather than a paragraph of email. We check which before we quote anything.
Google Ads
`electrician` runs around $22 a click in Australia. That is survivable for emergency work with a real job at the end of it, and ruinous for anything else.
Ad spend is not part of the plan — it goes straight to Google. What the plan covers is building and managing the campaigns. See how we run Google Ads →
Being straight with you
We are a small Melbourne agency with two clients so far. Here is what that means for a project in your industry.
Flooring supply for retail and trade. Website, a trade account system with logins and tiered pricing, SEO and Google Business Profile.
An NDIS provider with no content, no photography and no time. We asked questions and produced everything else — copy, imagery and their Google Business Profile.
This page describes what we would build and why, not a track record we do not have yet. If you would rather hire someone with ten clients in your industry, that is a fair call — and we would rather say so than imply otherwise.
FAQs
Two businesses sharing one phone number
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