01
Not in the map pack for urgent searches
Someone who has just found termite damage searches once and books from the map box. The three listings there take most of the enquiries, and the rest of page one gets what is left.
Websites & SEO for pest control
Termite inspections don't wait for a callback.
Pest control demand comes from two places: someone who has just seen something they did not want to see, and someone who needs a timber pest inspection before a property settles. Both are urgent, both are local, and both go to whoever is easiest to book.
Urgent local intentPre-purchase inspectionsRecurring contracts
What's costing pest control work right now
Three things we see on nearly every site in this industry. None of them are about how the site looks.
02
Pre-purchase inspections sold as an afterthought
Timber pest inspections tied to property settlements are time-critical, well paid and repeatable — and they come with a referral relationship with conveyancers and agents attached. Most pest control sites mention them in a list.
03
Booking that requires a phone call
Inspections are scheduled, not urgent, and the customer is often at work. Requiring a call during business hours to book something that could be booked online loses jobs to whoever made it easy.
The signature build
Pre-purchase inspections, built around a settlement date
Urgent pest jobs pay the bills. Timber pest inspections tied to property settlements are better paid, repeatable, and come with referral relationships attached — and most pest control websites treat them as a line in a list.
01
Book against a settlement date
The customer enters when the report is needed by, and only sees times that can deliver it. That constraint is the whole job.
02
Property details up front
Type, size, storeys, subfloor access, whether it is tenanted. Enough to price and to allow the right amount of time.
03
The report, without the evening retype
Generated from the inspection, branded, and sent to the buyer and — with permission — the conveyancer who will refer the next one. How fast it goes out is your call; what this removes is the hour at a desk rebuilding it.
04
The referral loop closes
A conveyancer who receives three clean, on-time reports starts recommending you by name. That is the actual asset being built.
What we'd build
The set-up for a pest control business
Six of the things we build or run, chosen for this industry. Each says whether it is in the monthly plan or quoted on top — custom software is software, not pages. Plans and prices are on the pricing page.
01
Quoted on topInspections booked without a phone call
Pre-purchase customers are at work, working to a settlement date, and will book with whoever does not make them ring during business hours. Cal.com or Calendly with your actual availability behind it.
02
Quoted on topTimber pest reports, generated and delivered
The report is the product on pre-purchase work, and it often has to reach a conveyancer by a specific day. Produced from the inspection record rather than retyped, and sent to everyone who needs it.
03
Quoted on topQuarterly and annual treatments that come back
Recurring treatment is the difference between a job and a customer. Reminders that go out on their own turn a one-off termite treatment into an annual inspection for the next decade.
04
In the planCoverage across a wide service area
Pest control is decided in the map box and by proximity. Real pages for the areas you cover, with something true in each rather than the same paragraph fifty times.
05
Quoted on topConveyancer and agent relationships, tracked
Referral relationships are often the best channel this trade has, and they behave like accounts rather than jobs. Into Zoho, HubSpot or Pipedrive so they are maintained rather than remembered.
06
Quoted on topReviews after the report lands
Ask when the customer has just had a clear report and a settlement going ahead, not three weeks later when the whole thing has left their mind.
Included free with every plan
AI chatbot — free on every plan
A basic AI chatbot trained on your business, answering common customer questions on your site around the clock. We build it, train it and connect it free with every plan — AI message usage is billed separately.
Anything beyond basic question answering — lead capture and qualification, a large knowledge base, appointment booking, or connecting to your CRM and other systems — is quoted per project.
Getting it right
What a buyer and a conveyancer look for
On pre-purchase work you are effectively a professional adviser, and the page should look like it.
On the page
- Pest control licence and technician qualifications
- Professional indemnity as well as public liability
- Which Australian Standard the timber pest inspection is carried out to
- What the report does and does not cover, stated plainly
- Turnaround you can actually hold to a settlement date
Worth being blunt about
Two customers, one with a settlement date
The urgent customer has seen something and wants it gone. The pre-purchase customer has a contract deadline and needs a report by a specific day. The second is more valuable, more repeatable and comes with referral relationships attached — and it is the one almost every pest control website treats as a footnote.
What your customers type
Searches, not slogans.
These are the kinds of phrases people use when they need a pest control business. Which of them are worth chasing depends on volume, difficulty and what the work is worth to you — that is what the keyword research settles before we write a word, and it is the first thing we do on any project.
Most pest control run something like ServiceM8, ServSuite or AroFlo. Where that software publishes an API we can feed it directly; where it does not, the enquiry still arrives as structured data rather than a paragraph of email. We check which before we quote anything.
Typed into Google
- termite inspection melbourne
- pest control near me
- timber pest inspection cost
- cockroach treatment melbourne
- rodent control melbourne
- pre purchase pest inspection
Your existing tools
The website should feed what you already run
Every tool listed here publishes a developer API, which is why it is listed — we checked. That is not the same as a connection already built: what can be pushed depends on your plan and setup, so we scope it before quoting. Where your software has no API, we say so rather than quote around it.
Job management
ServiceM8ServSuiteAroFlo
Booking
Cal.comCalendly
CRM
Zoho CRMHubSpotPipedrive
Google Ads
Two campaigns, and one of them pays for the other
Urgent pest searches and pre-purchase inspection searches are different customers with very different value, and should never share a campaign.
Ad spend is not part of the plan — it goes straight to Google. What the plan covers is building and managing the campaigns. See how we run Google Ads →
For this industry
The money term"timber pest inspection" and "pre purchase pest inspection" — deadline-driven, high intent, repeat referral value behind them.
The volume term"pest control near me" — cheaper, more of it, and mostly resolved in the map box anyway.
Exclude"DIY", "Bunnings", "home remedy", "how to get rid of", "spray", "jobs", "course".
SchedulePre-purchase searches happen in business hours on weekdays. Urgent ones happen at every hour.
Being straight with you
What we've actually built
We are a small Melbourne agency with two clients so far. Here is what that means for a project in your industry.
01
Square Flooring
Flooring supply for retail and trade. Website, a trade account system with logins and tiered pricing, SEO and Google Business Profile.
02
Nexa Support Coordination
An NDIS provider with no content, no photography and no time. We asked questions and produced everything else — copy, imagery and their Google Business Profile.
03
And in your industry
This page describes what we would build and why, not a track record we do not have yet. If you would rather hire someone with ten clients in your industry, that is a fair call — and we would rather say so than imply otherwise.
FAQs
Pest Control — questions we get asked
For this trade, yes — more than the website itself. Urgent local searches are resolved in the map box on a phone, often without anyone scrolling past it. We would do the Google Business Profile work first.
Yes, and for pre-purchase work it is a genuine advantage. The customer is usually at work, working to a settlement date, and will book with whoever does not require a phone call.
The reminder automation is quote-only work rather than part of the monthly plan. It is usually straightforward, and for a business with a lot of quarterly contracts it pays for itself quickly.
It is often the best channel this trade has, and it is a relationship rather than a search problem. The website's job there is to make you look like the safe referral — clear reporting, licensing and turnaround.
Works well with
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One contract is worth two hundred one-off cleans.
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Websites, local SEO and service agreements for Melbourne heating and cooling businesses. Split systems, ducted and servicing — built for seasonal demand.
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The shortest funnel of any trade
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