Free ConsultAn NDIS website has three audiences at once. A participant working out whether you can help. A family member doing the research on their behalf. And a support coordinator with a caseload, deciding in about ninety seconds whether to refer. Most provider websites are written for one of the three, usually the wrong one.
Three things we see on nearly every site in this industry. None of them are about how the site looks.
Low contrast, tiny text, images carrying meaning with no alternative text, forms that cannot be completed with a keyboard or read by a screen reader. For a disability provider this is not a technical oversight — it is the first thing your website says about you.
A coordinator wants registration groups, service areas, current capacity, who you actually suit and how to refer — in about ninety seconds. They will not read your values statement to find it, and if it is not obvious they move to the next provider on their list.
Pages about the mission and the team, and very little that answers what somebody actually needs to know: can you support me, in my area, with the funding I have, starting when.
The signature build
A coordinator with a caseload gives your website about ninety seconds. They are not reading your values statement — they are checking five facts and moving to the next provider.
Which supports you are registered to deliver, in the words the coordinator uses, not in the words of your marketing.
Not "Melbourne". The actual regions and suburbs, because a participant in Werribee is not served by a provider in Ringwood.
Whether you are taking referrals right now. A form that implies availability you do not have costs you the relationship permanently.
Participant profiles you support well. Saying what you are not right for is the fastest way to be trusted by the people you are right for.
What we'd build
Six of the things we build or run, chosen for this industry. Each says whether it is in the monthly plan or quoted on top — custom software is software, not pages. Plans and prices are on the pricing page.
Contrast, resizable text, keyboard navigation, real alternative text, screen-reader-compatible forms and plain language — from the first template rather than retrofitted. For a disability provider an inaccessible website contradicts the service it describes.
Supports needed, funding type, location, timing and participant profile. Structured so your intake team gets something usable and the coordinator is not writing an email at 6pm.
Referrals into a CRM that publishes an API — Zoho, HubSpot or Salesforce — with the supports, funding type and location already structured. Where your provider platform publishes an API we can write to that instead; where it does not, referrals arrive as data your team imports rather than an email somebody re-keys.
Generated, signed and filed rather than printed and scanned. Plain-language versions matter here more than in any other industry on this site.
NDIS search is overwhelmingly local and support-type specific. Real pages for the supports you deliver in the regions you serve. We built exactly that structure, plus the Google Business Profile, for Nexa Support Coordination — their plan does not include ongoing SEO, so we have no ranking numbers to show you from it.
What funding covers this, do you have capacity, what happens after a referral. Plain language, available at any hour, and included free on every plan.
A basic AI chatbot trained on your business, answering common customer questions on your site around the clock. We build it, train it and connect it free with every plan — AI message usage is billed separately.
Anything beyond basic question answering — lead capture and qualification, a large knowledge base, appointment booking, or connecting to your CRM and other systems — is quoted per project.
Getting it right
Different from a trade site, and worth getting right before a coordinator forms an impression.
Worth being blunt about
Nexa Support Coordination is a live NDIS client — website, content, imagery and their Google Business Profile, all produced from a set of answers because they had no content, no photography and no time. Their plan does not include ongoing SEO, so we are not going to claim a ranking result off the back of it. It is the only industry on this site where the case study and the page match, which is why it is the honest place to start a conversation rather than the polished one.
Your existing tools
Every tool listed here publishes a developer API, which is why it is listed — we checked. That is not the same as a connection already built: what can be pushed depends on your plan and setup, so we scope it before quoting. Where your software has no API, we say so rather than quote around it.
What your customers type
These are the kinds of phrases people use when they need a NDIS provider. Which of them are worth chasing depends on volume, difficulty and what the work is worth to you — that is what the keyword research settles before we write a word, and it is the first thing we do on any project.
Most ndis providers run something like a provider platform and a rostering tool. Where that software publishes an API we can feed it directly; where it does not, the enquiry still arrives as structured data rather than a paragraph of email. We check which before we quote anything.
Provider platforms vary a lot in what they open up. Where yours publishes an API we can write referrals straight into it; where it does not, they arrive as structured data your team imports rather than an email somebody re-keys. We check before quoting.
Google Ads
This is the one industry on this site where the wrong ad does real harm, because the audience includes people in genuine vulnerability.
Ad spend is not part of the plan — it goes straight to Google. What the plan covers is building and managing the campaigns. See how we run Google Ads →
Being straight with you
We are a small Melbourne agency with two clients so far. Here is what that means for a project in your industry.
Flooring supply for retail and trade. Website, a trade account system with logins and tiered pricing, SEO and Google Business Profile.
An NDIS provider with no content, no photography and no time. We asked questions and produced everything else — copy, imagery and their Google Business Profile.
This is the one industry on the site where the case study and the page describe the same work. Everything above is something we have actually delivered, not a proposal.
FAQs
Websites, local SEO and online booking for Melbourne dental practices. Built for new-patient search, high-value treatments and the advertising rules.
Learn more →The valuable customer is not the one searching most
Learn more →Tax season is not a marketing strategy.
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