Ask ChatGPT who it recommends. You might not like it.
People are asking assistants the questions they used to type into Google, and getting one answer with a handful of businesses in it. We find out whether yours is one of them, who is named instead, and what the assistants get wrong about you — every month.
This corner of the industry is full of things that sound technical and do nothing. Here is what we checked, and what the platforms actually say.
01
Google says there is no special optimisation
Their own AI optimisation guide is blunt: you do not need new machine-readable files, AI text files, special markup or a special writing style to appear in AI Overviews or AI Mode. Their words are that normal SEO best practice "continue[s] to be relevant", because the AI features run on core Search ranking.
02
llms.txt does not do anything yet
It is the most-sold item on the AEO checklist. Independent crawl studies found OpenAI fetched it 7 times against 3,990 robots.txt fetches over twelve weeks, and Perplexity never. We are not going to charge you to add a file the assistants do not read.
03
Nobody can submit a link to ChatGPT
There is no Search Console equivalent — no URL submission, no inclusion request, no way to ask to be indexed. The only lever a site owner genuinely has is robots.txt, which every AI crawler does respect. Anyone implying otherwise is selling you something that does not exist.
So what is worth doing
Measure it, fix what is factually wrong, and be honest about the rest.
You cannot buy a position in an AI answer, and anyone promising one is making the same promise as a guaranteed Google ranking — which our own terms refuse. What you can do is find out what is being said, correct what is wrong, and make sure the places assistants draw from are consistent about who you are. That is measurement and housekeeping, and it is worth real money precisely because it is unglamorous.
What's in the report
Four things, every month
01
Run the questions your buyers ask
Not "who is the best agency" — the actual phrasing someone uses when they need what you sell, in your suburb. The same set every month, so the change over time is the point rather than a single snapshot.
02
Record who appears instead of you
Which competitors the assistants name, how often, and in what order. This is the part clients find hardest to look away from.
03
Check what is said about you, and what is wrong
Assistants repeat what they found. An old phone number, a service you dropped two years ago, an address you moved from — these turn up more often than you would expect, and they are fixable.
04
Tell you which fixes are already in your plan
Most of what moves this is entity consistency, Google Business Profile, reviews and content — work already inside the $490 plan. We will say so rather than invent a new line item.
What it costs
From $99 / month
Priced on its own, separate from the website plans and from ChatGPT Ads management.
A set of questions your buyers actually ask, run every month across the major assistants
Whether you appear, and which competitors appear instead
How the assistants describe you — and where that is wrong, thin or out of date
The trend, month to month, from the same questions
What we would change, and what is already covered by your plan
02
Why “from”
Quoted per project. The listed price is the lowest — one business, one location, a standard question set. More locations, more services or a longer question set are quoted above it.
It is a floor, not a fixed fee — and you see the number before anything starts.
No, and nobody can promise that. It is the same promise as a guaranteed Google ranking, which our own terms refuse. What we can do is tell you what the assistants currently say, fix what is factually wrong, and make sure the sources they draw from agree about who you are and what you do.
For Google's AI features, largely yes — and Google says so. Their AI optimisation guide states you do not need special files, special markup or a special writing style, because those features run on core Search ranking. ChatGPT, Gemini and Perplexity are separate systems that publish no equivalent guide, so honestly nobody outside those companies knows their exact mechanics. That uncertainty is the reason we sell measurement rather than a method.
No. Independent crawl studies found OpenAI requested it 7 times against 3,990 robots.txt fetches over twelve weeks, and Perplexity never requested it at all. OpenAI's own documentation points to robots.txt. We are not going to bill you for a file the assistants do not read.
There is no way to. No URL submission, no index ping, no inclusion request — nothing equivalent to Google Search Console. The one thing you do control is robots.txt: every major AI crawler respects it, so if yours blocks them you cannot be cited at all. That check takes seconds and we do it as part of the free website review.
The questions your buyers ask, run across the major assistants; whether you appear and which competitors appear instead; how the assistants describe you and where that is wrong or out of date; and the trend from the same questions month to month. Plus what we would change — usually work already inside your plan.
We do not know, and we would rather say that than guess. Correcting wrong facts can show up quickly. Being mentioned more often depends on the same slow work as search visibility, and the assistants change how they select sources without telling anyone. The report shows you the movement either way, which is the point of measuring it.
Not necessarily. Most of what influences AI answers is the SEO, Google Business Profile and content work already in the $490 plan. What this adds is visibility: whether it is landing in the AI answers, and who is beating you there. If you want that answered monthly, it is worth the fee. If you do not, the underlying work is happening anyway.