Free ConsultA roof restoration is a five-figure decision made by someone who cannot see the thing they are buying. They will not take your word for it. They want photographs of work you have finished, on houses like theirs, in suburbs they recognise — and a quote process that does not feel like a sales trap.
Three things we see on nearly every site in this industry. None of them are about how the site looks.
Every roofing website uses the same photograph of a roof against a blue sky. It proves nothing. Your own before-and-after sets, with the suburb and the work described, are the single most persuasive thing you own, and most roofers never put them online.
A hailstorm or a big blow produces a week of frantic searching. You cannot build rankings in that week. The businesses that catch storm work did the search work in the quiet months.
Roofing quotes are big enough that people think about them for weeks. Without a record of who was quoted, when, and for what, the follow-up depends on remembering — and most of them never get followed up at all.
The signature build
The gap between inspecting a roof and sending a quote is where roofing companies lose work. A customer who waits four days for a PDF has already had two other roofers through.
Taken while you are up there, tagged to the parts of the roof they belong to, rather than sorted out later in the office.
Findings, photographs, recommendations and a price range assembled into something that looks like a trade produced it, not a text message.
The advantage of being first in a three-quote race has nothing to do with price, and it compounds on jobs this size.
Once the report exists, the pipeline knows what was quoted, when, and what to chase.
What we'd build
Six of the things we build or run, chosen for this industry. Each says whether it is in the monthly plan or quoted on top — custom software is software, not pages. Plans and prices are on the pricing page.
Organised so a visitor can find a roof like theirs — tile or metal, single or double storey, restoration or full replacement. In roofing the gallery is not decoration, it is the argument, and stock photography actively works against you.
Roof type, approximate age, storeys and two photos from the ground. Enough to know whether a quote is worth half a day, which on a big quoting radius is a real saving.
A branded roof report generated from the inspection notes and photos, rather than typed up at 8pm. On insurance and storm work the quality of the report often decides the job.
Roofing decisions take weeks and the quote that gets followed up twice wins a lot of them. Automated nudges through Zapier, n8n or Make mean it happens whether or not you remember.
Every quote with its stage and its date in Zoho, HubSpot, Salesforce or Pipedrive. Roofers lose more money to unfollowed quotes than to lost tenders.
A roof is the one part of a house the owner never looks at. Reviews and photographs are the only evidence a future customer has that the work was done properly.
A basic AI chatbot trained on your business, answering common customer questions on your site around the clock. We build it, train it and connect it free with every plan — AI message usage is billed separately.
Anything beyond basic question answering — lead capture and qualification, a large knowledge base, appointment booking, or connecting to your CRM and other systems — is quoted per project.
Timing
Demand is weather-driven, which means the marketing has to run out of phase with the work.
Quiet. This is when the search work should start, because it needs four to six months.
Storms and hail. Demand spikes, and only the businesses already ranking catch it.
The busiest quoting season. Rankings built in spring are paying for themselves now.
Leaks. Repair work rather than restoration, and the best time to build the gallery.
Worth being blunt about
Roofing has a sales cycle measured in weeks and a demand curve driven by weather. Both point the same way: the work that wins you a busy autumn is done in a quiet spring. Search rankings take months to build, quote follow-up compounds over weeks, and a gallery gets more persuasive every time you add to it. None of that can be bought in the fortnight after a hailstorm.
Your existing tools
Every tool listed here publishes a developer API, which is why it is listed — we checked. That is not the same as a connection already built: what can be pushed depends on your plan and setup, so we scope it before quoting. Where your software has no API, we say so rather than quote around it.
What your customers type
These are the kinds of phrases people use when they need a roofer. Which of them are worth chasing depends on volume, difficulty and what the work is worth to you — that is what the keyword research settles before we write a word, and it is the first thing we do on any project.
Most roofers run something like simPRO, Buildxact or a spreadsheet you have outgrown. Where that software publishes an API we can feed it directly; where it does not, the enquiry still arrives as structured data rather than a paragraph of email. We check which before we quote anything.
Google Ads
Roof restoration is a considered five-figure purchase, so a click rarely becomes a job in the same week. Paid search works here as a supplement to rankings, not instead of them.
Ad spend is not part of the plan — it goes straight to Google. What the plan covers is building and managing the campaigns. See how we run Google Ads →
Being straight with you
We are a small Melbourne agency with two clients so far. Here is what that means for a project in your industry.
Flooring supply for retail and trade. Website, a trade account system with logins and tiered pricing, SEO and Google Business Profile.
An NDIS provider with no content, no photography and no time. We asked questions and produced everything else — copy, imagery and their Google Business Profile.
This page describes what we would build and why, not a track record we do not have yet. If you would rather hire someone with ten clients in your industry, that is a fair call — and we would rather say so than imply otherwise.
FAQs
Websites, portfolios and client portals for Melbourne builders. Extensions, renovations and knockdown rebuilds — built for a decision people take months to make.
Learn more →Two businesses sharing one phone number
Learn more →Three quotes, and yours has to be the easy one.
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