Free ConsultChatGPT now carries ads, and Australian businesses can buy them. It is a different machine to Google Ads — you describe conversations rather than bid on keywords — and right now there is almost nobody in your market bidding against you.
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Ads do not influence the answers you get from ChatGPT.
Why it is not just Google Ads again
Worth understanding before you spend anything, because the habits that work on Google will waste money here.
Google Ads matches a query. ChatGPT matches a conversation. Instead of a keyword list you write context hints — the topics and situations your service belongs in. OpenAI's own wording is that these "guide matching but aren't exact-match targeting rules", so this is steering, not control.
Someone typing into Google has usually decided what they want. Someone asking ChatGPT is often still working out what the problem is. That changes what the ad should say — less "call now", more "here is what this actually involves".
The platform is in beta and the reporting is thinner than Google's. The upside is that almost nobody in your market is in there yet, and clicks currently cost a fraction of what the same buyer costs on Google.
One thing this does not buy
OpenAI is explicit that ads run on separate systems from the chat model, and that advertisers cannot shape, rank or alter ChatGPT's responses. You are buying a placement beside the answer, not a place inside it.
Ads run on separate systems from the chat model. Advertisers cannot shape, rank or alter what ChatGPT says — so being named in the answer itself is earned, not bought.
Free and Go plans. Not Plus, Pro, Business, Enterprise or Edu, and not accounts identified as belonging to under-18s. The reachable audience is smaller than ChatGPT's headline numbers.
Placement is matched on the whole conversation rather than a keyword you bid on. That is why the context hints matter more here than a keyword list would.
Worth being blunt about
Clicks inside ChatGPT currently cost a fraction of the equivalent Google click — on our own research, agency search terms in Melbourne run to $148.79 a click. That gap is the reason to try it. It is not a reason to assume it works. Nobody has a long record on this platform yet, ourselves included, so we treat it as a measured experiment with tracking attached: a small budget, real conversion data, and an honest answer after a month or two about whether it earned its place.
What we'd do
Advertiser account, billing, campaign and ad group structure in OpenAI Ads Manager. Bid strategy chosen deliberately — automatic while we are learning what converts, manual once we know.
The part that decides where you appear. We describe the conversations your service belongs in, in the language people actually use, then narrow them as the data arrives.
Every ChatGPT ad is built from the same six parts — business name, logo, headline, description, landing page link and one image. We write and supply all six, and rework the ones that are not earning their impressions.
Ads Manager supports tracking parameters on your link. We pass the campaign and ad through to Google Analytics, so a click can be tied to a form submission rather than counted as a click and left there.
Budget, bids, hints and creative adjusted against what produced enquiries, rather than left to run on the settings they launched with.
The platform is new and it will not suit every business. If two or three months of real data says the money is better spent on Google or on your Business Profile, we will say so — we would rather lose the $199 than bill it for something that is not earning.
What it costs
Priced on its own, separate from the website plans and from AI Search Monitoring. Ad spend is not included — that goes straight to OpenAI on your own card.
Quoted per project and per number of campaigns. The listed price is the lowest — one business, one campaign. More campaigns, more locations or a larger budget are quoted above it.
It is a floor, not a fixed fee — and you are told the number before anything runs.
FAQs
The established channel, and still where most enquiries come from. ChatGPT Ads works best alongside it, not instead of it.
Learn more →Paid placement is one thing; whether the assistants recommend you unprompted is another. That is what monitoring measures.
Learn more →The work that makes you findable everywhere else, and the reason an assistant has anything to say about you at all.
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