Reports full of numbers that don't pay wages
Impressions, clicks, “keywords in the top 100”. If a report never mentions enquiries, it's hiding something.
SEO & local search
An SEO consultant in Melbourne who reports in enquiries.
Your customers are searching right now and finding someone else. We research what they type, write the pages that answer it, and get your business on the map — the work an SEO agency does, without the account manager between you and the person doing it.
20–30 pages in phase oneNo setup feeWe hand it all over at 12 months
Why most SEO disappoints
If you've paid for SEO before and got nothing, it was probably one of these.
Four blog posts a month, forever
A trickle of thin content nobody searched for. Real SEO front-loads the work — you need pages that match what people actually type.
Nothing fixed under the bonnet
No amount of writing rescues a site Google struggles to crawl that takes six seconds to load on a phone.
How we do it differently
Twenty to thirty pages, not four blog posts.
Most agencies drip-feed content and call it a strategy. We front-load it: research your keywords properly, then write up to thirty pages that answer what people are actually searching — and keep adding one or two a month after that. It's more work early, and it's the reason it compounds.
Which one do you need
SEO agency, consultant or freelancer?
The words get used interchangeably and they don't mean the same thing. Here's the honest difference, and where we sit.
An SEO agency
A team, usually with an account manager between you and the specialists. Broad capability and the capacity to move fast, at a price that has to cover the head count. If you are large enough to need that, it is the right answer.
An SEO consultant
One experienced person who plans the work and often does it. Cheaper and far more direct, but capacity is finite and the strategy is only as good as the individual. You need to trust the person, not the brand.
An SEO freelancer
Usually project or task based — an audit, a batch of content, a technical fix. Good value for a defined job. Less suited to the continuous work SEO actually needs month after month.
Where we sit.Knowtific is a small Melbourne studio. You get a consultant's access — you deal with the person doing the work — with an agency's scope, because the content, the technical work, the Google Business Profile and the reporting are all in the same monthly plan. What you don't get is a team of twelve and the fee that pays for it.
What's included
Every month, on the record
Research
- Keyword research across your services
- Search volume and intent mapped to pages
- Competitor research — what's working for them
- Content gap analysis
Content
- Foundation phase: up to 20–30 pages written
- Then 1–2 new pieces every month
- Written from your answers, not guessed
- Structured the way people actually search
Local
- Google Business Profile set up and optimised
- Local directory submissions and citations
- Map pack targeting for your service area
- Review strategy
Technical & reporting
- On-page optimisation across the site
- Search Console and Tag Manager set up
- Schema markup and site structure
- Monthly report and a call to go through it
The honest timeline
SEO takes four to six months. Here's what happens in each.
Anyone promising page one in thirty days is either guessing or about to get your site in trouble. This is what the work actually looks like.
1
Month 1 — foundation
Keyword and competitor research, technical fixes, tracking set up properly, and the bulk of the content written. You'll see almost nothing in traffic. That's normal, and it's the month that matters most.
2
Months 2–3 — publishing
Content goes live, Google Business Profile is optimised, directories submitted. First movement on long-tail searches and the map pack.
3
Months 4–6 — compounding
Authority builds and the earlier pages start ranking. This is usually where enquiries begin climbing.
4
Month 6+ — expansion
Competitive terms, new service pages, and the work you paid for in month one still paying.
No lock-in after year one
If you leave, you keep everything we built.
We ask for twelve months because SEO under six is money wasted. After that, you can drop back to the basic Website plan and we hand over all of it — the content, the keyword research, your Google Business Profile, your analytics. It was always yours.
What we hand over
- Every page and article we wrote
- The full keyword and competitor research
- Your Google Business Profile, in your name
- Search Console, Analytics and Tag Manager
- Every directory listing and citation
FAQs
SEO questions, answered honestly
Including the ones with answers you might not want to hear.
Keyword research, competitor research, content written and published on your site, local directory submissions, and your Google Business Profile set up and optimised — plus Search Console and Tag Manager, and monthly reporting.
In the foundation phase we write up to 20–30 pages based on the keyword research. After that it's one to two new pieces a month. Most agencies offer four blog posts and call it SEO.
Month one is audit, technical work and research — you'll see almost nothing in traffic, and that's normal. Months two and three bring movement on long-tail terms and the map pack. Months four to six is usually where enquiries start climbing.
No, and nobody honest can. Google doesn't sell positions and doesn't publish the algorithm. What we can promise is the work, and reporting you can actually check.
There's a 12-month minimum, because SEO under six months is money wasted. After that you can drop back to the Website plan and we hand over everything we built for your SEO — it's yours to keep or take elsewhere.
Ads buy you the top of the page today and stop the moment you stop paying. SEO takes months to build but keeps working. If you need enquiries now and want them to keep coming later, run both — that's what the $790 plan is.
SEO is part of a plan that includes the website, because the two aren't really separable — we need to be able to change the site to optimise it. Talk to us about your situation.
We build backlinks and submit you to relevant local directories. We don't buy links from link farms — it works briefly and then it costs you.
Ours is $490 a month plus GST, and that includes the website it runs on — hosting, support and unlimited content changes as well as the search work. Melbourne agencies typically quote SEO as a separate retainer on top of whatever you already pay for the site.
There is one package: $490 a month, no setup fee, everything included. We don't do a cut-price tier, because SEO done cheaply is the thing that wasted your money last time — thin content, no technical work, and a report nobody reads.
Yes, and for most Melbourne businesses it matters more than national rankings. That means your Google Business Profile set up and managed monthly, local directory listings and citations, service-area targeting, and a repeatable way to ask for reviews.
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